Riyadh Air launches livery and brand video

• Riyadh Air liveried aircraft takes flight over its home city of Riyadh on June 12th ahead of its public debut at the 54th Paris Air Show.
• Boeing 787-9 Dreamliner is the first of Riyadh Air’s two liveries to be revealed.
• Aircraft livery design and colors reflects Saudi warmth and hospitality in a fresh, modern design.

Riyadh Air, the new Saudi Arabian airline, headed up by veteran CEO Tony Douglas has just unveiled the first of two liveries that will adorn the airline’s fleet on Instagram. The airline has certainly decided to stand out with a bold, metallic purple look that will draw attention as it touches down to its impressive 100+ destinations by the decade’s end.

One thing is for sure, all eyes are going to be turning to this carrier as it sets its stall in the coming months, and should they be willing to win over the public, they could become a serious competitor in the region, and especially as the CEO is former Etihad Airways CEO, and some of the senior management are also from big carriers.