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NÁVJOT S. LAUDA - MARKETER AND WRITER 雷辛格 - 作者, 市场

Lufthansa Introduces New Livery and We Love It!

2/8/2018

The new Lufthansa livery has been revealed, and we love it! The Lufthansa Blue project will see the airline’s classic yellow and blue tailfins replaced with a new, deeper blue design. A redrawn wordmark will also feature while the airline’s fuselages are now all white, instead of the existing grey underbelly. The crane logo, created by Otto Firle in 1918, has been retained. It is sleek and stylish, and has a modern look.

The livery was shown to media at an event in Cape Town by CEO Carsten Spohr. But what really matters to passengers is fixing the interiors of the planes. Service is good; but the aircraft interiors also need to world-class. The passenger experience comes from what's inside the aircraft, not what's outside. I recall trying out the Business Class seats of the brand new Boeing 747-8i, and it was like sitting in a brand new Mercedes car!

Navjot inside an Airbus A320 cockpit of British Airways at Heathrow Airport

About Airline PR

This is a special section on airline branding and public relations, based on flights I have personally experienced. These are not second-hand accounts; they reflect my own journeys.

Many of these trips were officially sponsored by airlines to promote specific routes or aircraft. Airline promotion and PR in the aviation industry is one of my areas of expertise.

Over time, this section will expand to include detailed reviews of in-flight meals, seating, overall comfort, and customer service, both at the check-in desk and from cabin crew.

All reviews are honest, fair, and unbiased. I have had the privilege of working with some of the world’s leading PR agencies and most prominent airline brands, including Air Canada, Cathay Pacific, Emirates, Qatar Airways, Lufthansa, Air China, Turkish Airlines, British Airways, TAP Air Portugal, Air Malta, Air France, KLM, CityJet, and many others. All flights I have taken since 2003 are documented here. Earlier flights—such as Syrian Airlines (747SP in 1985), British Airways to Dubai (2003), Aeroflot IL-62 and IL-86 (1989), among others—were not recorded at the time, which I now regret.

My aim is to bring to life the joy of reviewing airlines and sharing the full experience of air travel.

Note Regarding Photos

For all media reviews, special permission has been granted from the airline authorities, and even from airport authorities for the photos/videos taken on-board the aircraft and on the ramp because it is strictly forbidden to take photos and videos on and around the aircraft without permission.

The purpose of this blog is to provoke thought, inform, intrigue and amaze you.

You read it first here!

Click on the particular airline below and see my flight review. When you click on an airline, it should list all of the flights taken with that airline.

Navjot at a Chinese Military Airfield

Watch exclusive videos below taken in the cockpit of a Boeing 777-300ER in-flight over Chinese Airspace.

Special thanks goes to
Turkish Airlines